Straker MAILCHIMP Integration Goes Live


High Quality Human Translations Available Automatically in MailChimp

New Translation Plugin Enables MailChimp Users to Communicate well in Any Language

(Atlanta, GA) MailChimp today announced the Straker Human Translation Plugin.  This integration gives MailChimp users a fast and cost-effective way to easily translate any MailChimp campaign draft into a multitude of languages quickly, and accurately.

Straker offers MailChimp users an easy point of entry into online translation, and  makes the task of managing global communications that much more manageable. All MailChimp campaign drafts are accessible within the Straker Dashboard and can be selected for a quick quote and easy translation into the major commercial languages (Straker can translate content into over 140 languages). Straker translates for hundreds of organisations globally and is an emerging leader in using technology to provide cost effective translation solutions. The company has focuses on improving translator efficiency to drive down cost and turnaround time — the average turnaround from English to Spanish for an email newsletter is 35 minutes. By using  a hybrid (machine/human) translation approach Straker is able to keep translation costs to a minimum whilst achieving at least 30% improvements in translation quality (off standard MT systems).

To get started create an account here and then log in to the Straker dashboard at Once logged in, users can input their API key to see all of their MailChimp drafts with an easy “Translation Quote” button next to each one. Users can then get a quote after selecting their source language and target language(s) and choosing between the Basic, Standard, or Premium options of translation. Straker then provides a brief overview of the job and its price, along with an input space for users to give any extra notes or instructions to the translators– this is where users can specify who is targeted, and what tone or voice should be used (at MailChimp for French we always use the informal “tu” form). Once the terms are accepted, the job is sent to Straker. Upon completion of the job , users can review it within the Straker Dashboard, and automatically create a MailChimp Campaign with the newly translated version.

About MailChimp

MailChimp supports more than 800,000 subscribers worldwide, sending 1.5 billion emails per month.  The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. Plus, they provide a directory of third-party API Experts who can help customers set up the specific integration needed for their business. And best of all, prices start at free.