Does your preferred language service provider offer a high-quality eCommerce translation plugin?
The better extensions enable online retailers to be as specific as they want when it comes to selecting which products they want to translate – product categories being one example.
Become a market leader and the internet’s ‘go to’ vendor
Translating eCommerce products for specific international market needs enables you to build your brand reputation and put yourself in the shop window as a true market specialist. For example, China’s eCommerce shoppers go to different countries for different products. 32% of Chinese online shoppers are likely to buy from an offshore online retailer, and 61% said they would look to an out-of-country online retailer for a better deal (PwC).
Chinese consumers shop online in France for beauty and cosmetics and health and nutrition products, use the US predominantly for mother and baby care, and prefer to purchase fashion apparel in South Korea.
It costs less than you think
Being able to translate specific product lines as and when you like for specific languages means you don’t have to translate whole websites or huge volumes of content at once. Translate what you need at a particular time with an eCommerce or Magento translation extension.
It’s also possible your agency will not charge you for any repetitions based on previous translations. This is useful for the eCommerce sector because a lot of words and phrases are often repeated over time; ‘coat’, ‘step into summer’, ‘sale now on’, and suchlike. Check with your agency if they charge for repeat content.
Sell more across special shopping days
The success of Black Friday has created two legacies. Firstly, it’s become ‘a thing’ around the world and, secondly, it’s also seen the rise of more and more special shopping days globally.
Alibaba founded Singles Day in China in 2009 and US$25.3 billion in sales were generated through the site in 2017. Mexico has its own weekend version of Black Friday – El Buen Fin, while India’s eCommerce retailers offer discounts and promotions in the month leading up to the festival of Diwali – traditionally held in October or November. If you can translate specific products in specific languages quickly, you’re properly prepared for every global discount shopping day – no matter where in the world you are.
Use integrated eCommerce and Magento store translation extensions to reach more customers in more regions, and use our translation tools to save you time, hassle, and lower project costs the more you translate with us.
Do you need a quote right now? Contact us today.
By Ben Whittacker-Cook