Follow The Sun

As a company expands internationally, it gets to a point where it has to implement an efficient global support strategy to address the various needs of its customers in different regions.

At Straker Translations, we use the ‘Follow the Sun’ model. To make it work, it’s necessary to have teams and offices strategically located in different global time zones.

When one team finishes working, so another team in a different region jumps in to start their working day. It’s an excellent way to support our customers worldwide.

The ultimate goal of ‘Follow the Sun‘ is to make sure our customers all over the world receive commercial and technical support at any time, which is why our business operates 24 hours a day, 7 days a week.

Custom workflows and automation reduce friction

‘Follow the Sun’ is popular within the technology sector – Straker Translations began as a tech company and started offering translation services in 2010, which is probably why we love this way of working.

Apart from having teams distributed all over the world, Straker Translations has developed custom workflows that help our clients place translation jobs and review work in an automated fashion.

Automation removes the touchpoints traditionally associated with project management – reducing the localization project lifecycle to turn those time savings into better pricing for our customers.   

Automation simplifies work; files, instructions, amendments and updates can get lost in email threads. Our customers only have to reach out to us whenever they really need to – although we’re always delighted to hear from them! When they do, our main objective is always to find quick solutions to their problems.

More complex issues can crop up from time to time, and may require special attention from an account manager or our sales team – a real person!

Following the sun means any problems can be solved efficiently and personally through social interaction – giving customers a more human experience through our global support strategy.

What do you think?  Join the debate and connect with us on LinkedIn.