Growth Marketing Specialist – Sales – USA

Based in Philadelphia, Pennsylvania

If 2020 has taken its toll on you and you are ready to join an insurgent mission with a growing company – now is the time!

We are a rapidly expanding global team that is hungry and ambitious for further success.  Full of disruptive thinkers that live and breathe innovation; we always aim for the best and celebrate our wins. We are crazy about our customers, and when it comes to their positive experience and our continued success, we believe our people are who make the real difference – that’s where you come in!

Straker Group is a growing dynamic technology company. We have pioneered the process of humans and machines working together to deliver high-quality translations at scale. Our easy to manage multilingual solutions have been used by more than 50,000 customers around the world and in more than 100 languages.  The backbone of our business, Straker Translations – has established itself as a world-leading A.I data-driven translation platform powering the global growth of businesses.  We have an enhanced corporate profile as a listed company.  The trust and credibility we have built have resulted in significant global growth and ongoing opportunities for our team.

This is a newly created role within our business and you have the ability to put your stamp on it.  The Growth Marketing Specialist will be a foundational pillar in the success of the New Business program.  The successful candidate will have proven experience in the development of marketing/engagement programs through an automated platform to manage MQL to SQL pipeline for a steady stream of leads to the business.  They will understand our customer’s needs and create targeted campaigns and will contribute to the increase in revenue by creating qualified leads for our New Business team.  You will be proficient in the use of CRM systems and marketing systems in order to streamline processes.

Responsibilities

  • Generate MQL’s and drive them through to SQL’s
  • Use of various CRM and marketing systems to manage the customer journey
  • Analyze and streamline sales processes
  • Stay up to date on latest sales and marketing technology
  • Track and present sales and marketing data to inform business-critical decisions
  • Work with the New Business team to incorporate feedback to optimize the customer journey
  • Champion lead quality within the organization and work to improve this consistently
  • Maintain and manage CRM and marketing systems

Required skills

  • Experience in marketing and/or sales
  • Comfortable learning new technologies quickly and efficiently
  • Background in technology, advertising or marketing
  • Data analytics
  • Ability to maintain and manage CRM and marketing systems
  • Attention to detail
  • Effective written and oral communicator

Desirable skills

  • Customer relationship management
  • Experience in localization
  • Foreign language skills
  • Understanding of scripting languages

Please click here to check out our Careers page to learn more about our Company!

If this role is what you have been seeking – please don’t delay – apply NOW!