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There’s a reason the translation and localization industry is worth almost US$40 billion – because forward thinking companies know that to tackle the challenges of translation and localization, it pays to engage the professional services of LSPs.

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The world of e-commerce rarely stands still, and no sooner is your multilingual website live, than it’s time to think about adding a mobile version to your website portfolio (if you didn’t run it simultaneously with your original project). Recent research shows that 50% of mobile phone users use their handheld device as their primary Internet source.

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The challenge for the travel and tourism sector is to reach out to a global audience with multilingual web content. It’s a great investment, and not hard – to capture 90% of the world’s spending power you need to speak to your customers in just 13 languages.

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‘A World of Languages’, the latest infographic from Ethnologue, illustrates how the estimated 7,102 known languages in existence today are spread around the world. Statistics suggest that 23 languages make up the mother tongue of 4.1 billion of the world’s 7.2 billion population.

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Approximately one million new users are joining the Internet every day. What isn’t changing as rapidly is how customers like to shop online. The most influential research conducted into the sphere reveals that 75% of customers prefer to buy products and services in their native language.

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