Blog

New research by the Common Sense Advisory has identified several key growth areas of market opportunity around the world. ‘Digital Opportunity: The Top 100 Languages for 2017’, identifies measurable economic opportunity in 139 languages (up from 129 in 2016). ‘Indonesian,…

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Digital marketers have identified live video, personalized CTAs and Middle East eCommerce growth as three key areas of focus for 2018.  1) The rise of live video marketing Global consumer internet video traffic will reach 75% by the end to…

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Advanced, complex and huge, the US eCommerce industry is always a first stop for marketers looking to conduct critical localization research. The numbers are impressive. Almost 400 different languages are spoken in the USA. Approximately 80% of Americans have made…

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The rights and wrongs of localizing the company logo There was a time when the company logo was the cornerstone of corporate identity – untouchable, unmoveable, non-negotiable.  Not anymore. In today’s omnichannel world the company logo doesn’t have absolute power.…

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The first full European summer holiday season since Brexit is complete. And global marketers can breathe a big sigh of relief. Has Brexit affected UK and European tourism levels? The initial findings based on this year’s figures are surprising and…

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German B2C eCommerce sales saw double-digit growth for April to June 2017 – a 12% increase on the same period in 2016. Higher than expected sales across a range of eCommerce products; including digital goods, travel services, food, and home…

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The eLearning sector has crept up quietly on many marketers. eLearning content providers are at the pointed end of a US$300 billion-valued marketplace. It’s an industry which is raising teaching standards in many of the world’s most deprived regions. It’s also…

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