Blog

German B2C eCommerce sales saw double-digit growth for April to June 2017 – a 12% increase on the same period in 2016. Higher than expected sales across a range of eCommerce products; including digital goods, travel services, food, and home…

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The eLearning sector has crept up quietly on many marketers. eLearning content providers are at the pointed end of a US$300 billion-valued marketplace. It’s an industry which is raising teaching standards in many of the world’s most deprived regions. It’s also…

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Localization is the New Black: Global TV Made Easy How we watch movies and television is changing. How and why entertainment companies decide what content to distribute and adapt to local sites is also changing. Netflix, Amazon Prime and Hulu…

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Are AI and ML today’s ‘Odd Couple’? Poor old Artificial Intelligence (AI) and Machine Learning (ML). They’ve been getting a bad rap lately. AI and ML often get lumped in together unfairly, like seating two single people together at a…

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Global marketing teams are still coming to terms with the many benefits of localization A new report on marketing localization will have plenty of Language Service Providers (LSPs) losing sleep. And a handful yelling; ‘Thank you, we told you so!’…

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Gaining a foothold in India is hard, but not impossible. Understanding how India’s citizens buy and sell products and services is a big undertaking. So is meeting the local demands of more than one billion people who speak 22 languages,…

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China’s eCommerce sector reached US$750 billion in 2016, and there’s plenty more to come.   Market Size The Chinese eCommerce sector is the biggest online retail market in the world. Sales reached US$750 billion in 2016and research by Goldman Sachs estimates…

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