How’s your website holding up this Christmas?
Product descriptions, payment processes and delivery options were sorted, translations into all your target markets were word-perfect.
But hold that thought because there’s more work to be done in January.
Online returns are in billions
eCommerce returns in January are expected to hit £1 billion in the UK, and three times that in the USA. Items get shipped to wrong addresses, goods are faulty or just weren’t what was expected. And the cost of processing returns can be as much as of the cost of total goods sold (UPS).
It pays to make sure all your refunds and returns policies, and T&Cs are translated in advance. In that ‘quiet period’ between Christmas and New Year, the smaller eCommerce players will be operating shorter hours and have less cover available for customer service problems.
Translate all elements of your website
If you get your refunds and returns translations done right now, you’ll be ready to meet customer service expectations and any unexpected demand.
Even if you’re caught out and think you’ve run out of time, don’t worry – you haven’t. Larger translation providers will be open and operating over the festive period.
58% of France’s online shoppers will shop more with a retailer if they offer a hassle-free returns policy.
Order translations online
If your translation provider has an online facility where you can order translations and get them worked on straight away, your brand reputation won’t take a hit.
An account dashboard doesn’t sleep, so you’ll be able to track the progress of all your refunds and returns content – and allocate a person in your organisation who can push a translation live.
The holidays are a vulnerable time for eCommerce companies because customer reviews carry a lot of weight where ever you are in the world. Think about translating all the elements of your website, such as product reviews. Did you know that 72% of customers want reviews in their native language above all else (CSA)?
Check out our blog on translating user reviews.
Translations are a quick and easy way to reach new customers in new markets – all year round.
That means more sales opportunities for you and your teams. You can even view translations as a ‘quick win’ to help boost revenues fast.
What next? Find out about our pricing and get a quote right now.
By Ben Whittacker-Cook
Ben works in the marketing department at Straker Translations and is looking forward to eating pizza during the holiday break.